How Many Houses Have I Bought and Sold?
Last Friday I was working with a mortgage broker going over the executive summary for a commercial land project I own.
He had included two spaces on the form for me to fill in the number of houses I'd bought over my 12 year career. The second space was for the total dollar amount of real estate value those transactions were worth
Well, if you've paid close attention to any of my marketing, I never state a number of houses I may have bought and sold in my career. First of all, I don't measure my success in that manner. Second of all, who really cares?
I'll get back to that in just a minute. First I informed the broker those were stats I just don't find important. Instead, I emailed him my "Killer Credibility Package" full of photos of the beautiful renovations I've done over the years, which by the way, I purchased all at wholesale prices.
My Credibility Package also had stunning letters of recommendations from peers, attorneys, private lenders and happy sellers. Perhaps the most powerful letter was from a business associate, who wrote "Ken Williams is only one of three people I'd ever done a business deal with on only a hand shake."He went on to say "Ken is a very intelligent investor and is one of the first I call for real estate advice."
Wow! And....this guy is no light-weight either- an established businessman with over 40 years in the Washington DC area. Along with that letter are others from real estate attorneys professing my skill and knowledge about real estate investing.
Letters like those will go much further than any hyped up claim of how many houses I've transacted over the years. By the way, no one cares how many houses I've ever done, right? Right!
Take yourself for instance. You don't care how many deals I've done in my career, do you?. Nope, you sure don't. What you care most about is whether I'm trustworthy and will my training materials work for you. You don't want to waste your money on a Con Artist. That's it.
So when you read the many testimonials from other students who rant and rave how my wholesale system is the best on the market because they made X number of dollars, that's what you and every potential student wants to know.
Here's another, more important reason why I don't keep track of the number of deals I've done because I measure success based on quality of life, not how many transactions I can do in a month. Many investors treat this business as though it were a race.
That is a dangerous approach to the business. I recall one tax year, sharing my gross profits with an investor friend who'd done 50 deals that year, a combo of rehabs and wholesale deals. While I did only 12 wholesale deals that same year, I nearly made the same amount he did, with less hassles and a better quality of life mind you.
That's why my motto is "Less is More." I choose to lay back and pick the low-hanging fruit. I'm not interested in running myself ragged (anymore) trying to do 10 deals a month. See, I know the true story behind those numbers.
Out of the 10 deals the investor makes a profit on 3, breaks even on 4, looses money on the other 3. Meantime he takes no vacations, has little family time and his quality of life isn’t good.
Me, I choose to hang out with my family, and travel when I want to. My business is set up to serve me, not me serving it. I gleaned that lesson the hard way early in my career.
So the choice is yours whether you want to leave the 9 to 5 rat race and jump into the investor rat race. Sounds like jumping out of the frying pan and into the fire!
This business is supposed to be fun, not tiresome and stressful. That's why I named my publishing company Pace Yourself Publishing to remind myself and my students to P.A.C.E Yourself. Pace is also an acronym for Positive Attitudes Change Everything!
I'll chat with you later and remember to always
Take Action!
Ken Williams
Much success to you.
Go to http://www.thewholesalewizard.com/ for more information.
Last Friday I was working with a mortgage broker going over the executive summary for a commercial land project I own.
He had included two spaces on the form for me to fill in the number of houses I'd bought over my 12 year career. The second space was for the total dollar amount of real estate value those transactions were worth
Well, if you've paid close attention to any of my marketing, I never state a number of houses I may have bought and sold in my career. First of all, I don't measure my success in that manner. Second of all, who really cares?
I'll get back to that in just a minute. First I informed the broker those were stats I just don't find important. Instead, I emailed him my "Killer Credibility Package" full of photos of the beautiful renovations I've done over the years, which by the way, I purchased all at wholesale prices.
My Credibility Package also had stunning letters of recommendations from peers, attorneys, private lenders and happy sellers. Perhaps the most powerful letter was from a business associate, who wrote "Ken Williams is only one of three people I'd ever done a business deal with on only a hand shake."He went on to say "Ken is a very intelligent investor and is one of the first I call for real estate advice."
Wow! And....this guy is no light-weight either- an established businessman with over 40 years in the Washington DC area. Along with that letter are others from real estate attorneys professing my skill and knowledge about real estate investing.
Letters like those will go much further than any hyped up claim of how many houses I've transacted over the years. By the way, no one cares how many houses I've ever done, right? Right!
Take yourself for instance. You don't care how many deals I've done in my career, do you?. Nope, you sure don't. What you care most about is whether I'm trustworthy and will my training materials work for you. You don't want to waste your money on a Con Artist. That's it.
So when you read the many testimonials from other students who rant and rave how my wholesale system is the best on the market because they made X number of dollars, that's what you and every potential student wants to know.
Here's another, more important reason why I don't keep track of the number of deals I've done because I measure success based on quality of life, not how many transactions I can do in a month. Many investors treat this business as though it were a race.
That is a dangerous approach to the business. I recall one tax year, sharing my gross profits with an investor friend who'd done 50 deals that year, a combo of rehabs and wholesale deals. While I did only 12 wholesale deals that same year, I nearly made the same amount he did, with less hassles and a better quality of life mind you.
That's why my motto is "Less is More." I choose to lay back and pick the low-hanging fruit. I'm not interested in running myself ragged (anymore) trying to do 10 deals a month. See, I know the true story behind those numbers.
Out of the 10 deals the investor makes a profit on 3, breaks even on 4, looses money on the other 3. Meantime he takes no vacations, has little family time and his quality of life isn’t good.
Me, I choose to hang out with my family, and travel when I want to. My business is set up to serve me, not me serving it. I gleaned that lesson the hard way early in my career.
So the choice is yours whether you want to leave the 9 to 5 rat race and jump into the investor rat race. Sounds like jumping out of the frying pan and into the fire!
This business is supposed to be fun, not tiresome and stressful. That's why I named my publishing company Pace Yourself Publishing to remind myself and my students to P.A.C.E Yourself. Pace is also an acronym for Positive Attitudes Change Everything!
I'll chat with you later and remember to always
Take Action!
Ken Williams
Much success to you.
Go to http://www.thewholesalewizard.com/ for more information.
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